Window Film Provides a Magic Carpet “Ride”


A huge glass frontispiece, which compellingly showcases precious oriental rugs and antiques for which the store is famous, distinguishes the flagship store of Nejad and Strauss. Glorious Persian rugs and fabulous Asian and European antiques dramatically fill the expansive showroom windows to encourage consumers to enter and make the major investment that such items commonly represent.

One summer, an extraordinarily rare Persian rug, eighteen by fifteen feet in size and valued at over $120,000 dominated the frontispiece.


As Mr. Nejad had noticed that the brilliant colors of other rugs in his previous displays had faded in the sun, he determined to take action to protect the interiors and chose to have Vista by LLumar® Crystal Elegance V58 Window Film installed. The virtually invisible Vista film, installed on all showroom windows, provided high visibility without color distortion. In effect, it enhanced the viewing by adding a fine sheen to the windows without creating a mirrored look from the street. But what is critically important to Mr. Nejad is that Vista blocks more than 99 percent of ultraviolet light, helping protect against premature fading* while reducing frustrating sun glare by 33 percent.


Mr. Nejad is continually looking at the latest technological developments to make sure that he maintains the pristine appearance of his precious merchandise.

LLumar window tint is professionally installed by trained technicians and is backed by a lifetime limited manufacturer’s warranty.

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